Hosts: Brien Johnson,

Guest: Manny Lopez, Mobile App Marketing Expert

Topic: In-App Advertising

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Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220.

On this episode of the Ask Brien Radio Show, Host Brien Johnson welcomes Manny Lopez, Mobile App Marketing Expert, to discuss In-App Advertising.

What do you in digital marketing that people often overlook or miss, Brien said.

What we looked at first was the branding of the company, Lopez said. A lot of the times the business wants us to bring traffic and revenue to their website or social media however if the brand isn’t established first we can’t build a marketing. So we must first build the brand then create a plan on how we could market that brand.


What about those people that have a great idea for an app but have no experience with apps or little to no money for their idea to get off the ground, Brien said.

There are ways to generate capital to begin advertising, Lopez said. we have a client that had a great idea and wasn’t a business owner, he was an Uber driver. He had a solid idea for an app and was rejected by other app developers that wanted to charge thousands of dollars that he just didn’t have. But when he came to us, we were able to work with him and through crowd-sourcing we were able to generate enough to began developing his app.

“If you can capture the leaders, you can capture their market,” Lopez said. “That can help you generate the buzz, the capital, investments, future customers and more.”

For more information about Manny Lopez, click here.


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