Hosts: Ron Tunick, Brien Johnson and Lindsay McCoy
Guests: Kevin Creusy
Ask Brien Radio Show airs weekly on Thursday from 2 PM – 3 PM on KHTS AM 1220.
On today’s program, the trio of hosts open the show by discussing what prospective start-up business owners should be doing before entering the market. Coach Ron sees extensive research as a key to success, modeling what successful competitors are doing and discovering the global impact of a particular product or service.
During the show’s second and third segments, the hosts are joined by Kevin Creusy, Co-founder & CEO of Upfluence, Inc.
Influencer marketing, the main source of income of Upfluence, is a booming market. A study conducted by Tomoson shows that 59% of marketing experts will increase their budget dedicated to influencer marketing in 2016. MacKinsey estimates that marketing by word of mouth generates more sales than paid online advertising.
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