I don’t think of new forms of media as replacements, but rather, more options to choose from. Our present culture is a culture of “more.” So if Twitter isn’t doing it for someone in a moment in time, perhaps they’ll switch on the news, or hop on Facebook. I don’t think the problem is that media is dying, but rather that humans have to adjust and adapt to evolve with a rapidly expanding and developing media. We have an obligation as business people and creatives not only to keep up with trends and continue to be relevant and decipher and navigate through developing mediums, but also to maintain our knowledge of the mediums in our repertoire, because as it has been said, they ain’t going anywhere: they will continue to progress us forward.
I don’t think of new forms of media as replacements, but rather, more options to choose from. Our present culture is a culture of “more.” So if Twitter isn’t doing it for someone in a moment in time, perhaps they’ll switch on the news, or hop on Facebook. I don’t think the problem is that […]