The level of engagement with your fans/followers/friends etc.. It’s not so much about the QUANTITY of people you reach so much as the QUALITY of the people in terms of how you help them with whatever purpose your social media campaign is serving.

I’d say it’s the people who actually make up that business. The people operating the business essentially are the business on a fundamental level.

Differentiation is a good strategy if you want to avoid competition on price (and a potential price war). It really depends on your market and industry. For example, A lemonade stand could differentiate into a lemonade delivery service. They could charge higher prices AND increase sales due to the new value proposition.

You want to set up shop where your ideal customers are. That’s why having a online web presence is so important.

Well a good skill is to learn how to analyze a business model. For example, Multi level Marketing might seem like a good deal but many would hesitate to join if they knew the failure rate.

Selling is the lifeblood of any business. Without sales a company can’t last You may last for periods of time if you have funding but eventually costs increase or you run out of money to continue. So survival is one goal. Another goal of selling is producing revenue to profit or at least continue operations. Be careful when you sell. You need to sell products or services that measure your standards, company or personal culture. A bad review for your company could kill sales too. Being responsive after the sale is just as important prior to any sale.

You can add a feature that the competitor does not possess. You can change the color, size, add to the product line which are all good starting points.

About Ask Brien

This is marketing 101. Everyone in marketing is trying to get more customers. What type of products or services do you sell? Do you have a website? If not get one. If you have a website are you using SEO and PPC? Do you have a social media account for your business? Do you incentivize customers to refer others? Do you use coupons or discounts? Do you know why you need more customers? Are you new? Is there something about your business that people don’t like? Have you checked for bad online reviews. What advertising have you done? You need to analyze what you are doing and then look to see what needs to be accomplished.

About Ask Brien

This is a fire hazard and violation of OSHA. If you work for this entity then you need to be careful. This is illegal and they can’t fire you-called whistle blower statute but you certainly wont be well liked and other reasons may be created to get rid of you. Be careful. Do the right thing.

About Ask Brien

Most employers require an arbitration clause if they have one. Just like websites require you to click on a box to register, most employers with arbitration clauses require you to sign one. Arbitration is generally conducted by a private entity of retired Judges like the American Arbitration Association. Employers like arbitrators because they are less likely to decide by emotions like a jury with a potential runaway verdict. Arbitration is usually quicker then a lawsuit. Also arbitrators can decide discovery options. One arbitrator refused to allow written discovery only depositions. The arbitrator is in charge and the arbitrator charges a fee in addition to the organization to file while a Judge does not charge and the filing fee is usually significantly less in Court.

About Ask Brien