Hosts: Brien Johnson, Heather DeSantis

Guest: Anthony Accetturo, ROI Machines

Topic: Marketing Through Social Media, E-commerce

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Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220.

On this episode of the Ask Brien Radio Show, Host Brien Johnson and Heather DeSantis discuss marketing through social media and E-commerce.

Brien and Heather welcome Anthony Accetturo to the show to discuss marketing and social media presence.

When we come into companies we take a look at what problems they are facing and then how we can solve those and what systems would benefit them and guide the company to where they want to go, Accetturo said.


What is a typical return on invest, or what is a realistic goal or outcome for the money a company puts into marketing, Brien said.

“Unfortunately there is not a solid answer to that because every business is so different,” Accetturo said. “What it really is about is about the margin that company has for marketing and adjust to what we can provide for that margin.”

What intimidates companies is that they just don’t know where to start, Heather said. where should they start advertising first.

It all depends on what type of business you have. For example if you were an e-commerce website you should first try Facebook. And if you are a local business, you might be better using Google Adwords. This all depends on your goal of course, Accetturo said.


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