Does social media really benefit your business and/or product?
Absolutely!
1. Google’s search engine algorithm looks at how many like and shares you are getting. If you get a lot of likes and shares, Google ranks your associated website higher in organic search results thereby getting you a ton of free, highly targeted business leads.
2. Potential clients will go to your social media to “check you out”. If you have a lot of activity and great content, they will see you as a higher quality/active offering and be more inclined to by from you.