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Selling is the lifeblood of any business. Without sales a company can’t last You may last for periods of time if you have funding but eventually costs increase or you run out of money to continue. So survival is one goal. Another goal of selling is producing revenue to profit or at least continue operations. Be careful when you sell. You need to sell products or services that measure your standards, company or personal culture. A bad review for your company could kill sales too. Being responsive after the sale is just as important prior to any sale.