Hosts: Brien Johnson and Lori H. Schwartz AKA Tech Cat Girl
Guest: Steve O’Dell, Co-Founder And CEO of Tenzo Tea
Topic: Young Entrepreneurs
Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220.
On Today’s episode of the Ask Brien Radio Show, Host Brien Johnson and Co-Host Lori H. Schwartz discuss what they’ve been up to during they’ve been up to during their summer hiatus!
Brien and Lori attended the RISE conference in Hong Kong. RISE is produced by the team behind Web Summit. In 6 short years, Web Summit has become Europe’s largest tech conference which last year attracted 53,000 attendees from 136 countries around the world.
Lori Schwartz, AKA Tech Cat Girl, is a digital innovator and has the ability to discern between closely related market trends and hype. As a digital media expert, Schwartz explains how to use technology and media to attract eyeballs to a product.
One big idea that is on the beginning stages of expansion and monetization is Virtual Reality, VR, Schwartz said. The reason for the conference was about when is VR is going to be adopted by businesses and a solid business model will be laid out.
Brien and Lori welcome Steve O’Dell, the co-founder of Tenzo Tea. As a former athlete Steve and his other business partner, Robbie Page, discovered an all-natural energy source in the Camellia Sinensis, more commonly known as the “Green Tea Plant.”
Tenzo’s Matcha Green Tea provides the perfect boost of energy with just the right amount of caffeine. The green tea leaf naturally contains caffeine, but most of the good stuff is lost when you steep green tea in a bag.
We started the company in Long Beach and there was a local coffee shop very close to our office, O’Dell said. We decided to ask if they would sell our product, and they said, No! But we went back the next day and asked again, and the same response, no. We went back to that coffee shop everyday for about 6 months right when they opened their doors at 5:30 a.m. asking to sell our product in the store. Eventually the owner gave us a chance and we were able to get our first wholesale account and in two months of networking with the community and interacting with customers we were able to get our product in their second location and from there it has been a snowball of success.
“Getting that first account took so long, a lot of grit and a lot of ‘No’s’,” O’Dell said.
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