Hosts: Brien Johnson and Heather DeSantis

Guest: Ben Malol, The 3-Step Blueprint to Create, Run & Profit from Facebook Ads

Topic: Facebook and advertising

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Ask Brien Radio Show airs weekly on Thursday from 1 PM – 2 PM on KHTS AM 1220.

On today’s episode of the Ask Brien Radio Show, Host Brien Johnson and Guest Host Heather DeSantis welcome special guest Ben Malol to talk about his journey creating his own e-commerce company by using the social media juggernaut Facebook.

One great thing is that you can use Facebook across all markets no matter what you are selling or service you offer, Heather said.


Before I started on digital sales and marketing I started physical sales, especially with kiosks in malls, Ben said. It was tough because you are approaching someone completely cold and convincing them to buy your product.

After gaining experience in sales, I transitioned to the online market, Ben said. I didn’t know how I was going to make money online but I know I want to do it.

The business model which has worked is driving traffic from Facebook to your site.

Facebook advertising is different than other digital platforms because the way data is collected for each profile on Facebook in regards to what you like, what pages you like, what company/business pages you like and more. All of the data stored and Facebook then creates an advertising profile based on all of the data which is then given to advertisers as a way to target their audience for their ads.


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